Oliver Wyman - Senior Marketing Manager, Private Capital - NY/Boston
Oliver Wyman - Senior Marketing Manager, Private Capital - NY/Boston
Description
About Oliver Wyman
Oliver Wyman is a global leader in management consulting. With offices in 70 cities across 30 countries, Oliver Wyman combines deep industry knowledge with specialized expertise in strategy, operations, risk management, and organization transformation. Over 7,000 professionals help clients optimize their business, improve their operations and risk profile, and accelerate their organizational performance to seize the most attractive opportunities. Oliver Wyman's thought leadership is evident in our agenda-setting books, white papers, research reports, and articles in the business press. Our clients are the CEOs and executive teams of the top Global 1,000 companies.
Oliver Wyman's Private Capital practice supports private equity firms, principal investors, and their portfolio companies across the full investment lifecycle. We are seeking a Senior Manager to lead marketing strategy and activations that showcase the practice's capabilities in buy-side due diligence, post-transaction value creation, commercial diligence, carve-outs and integrations, and portfolio acceleration. This role requires translating these technical strengths into clear market narratives, driving demand through targeted programs, and enabling partners to win and deliver high-impact engagements.
This is a hybrid role requiring 3 days per week in the office. There is no option to be fully remote.
Key responsibilities:
Strategic Marketing Projects
Lead the strategy and execution of practice-wide marketing initiatives that highlight Oliver Wyman's end-to-end capabilities.
Develop channel-specific plans (digital, events, PR, client programs) that position the practice as a partner for both transaction support and long-term portfolio value creation; manage campaigns from concept through measurement.
Support the creation and launch of flagship thought leadership (market insights, POVs, diligence findings) that reinforce the firm's differentiated approach to driving returns.
Engagement & Enablement
Design and implement scalable marketing playbooks, templates, tracking systems, and reporting tools tailored to Private Equity.
Partner with Marketing Operations on governance, CRM integration, and processes to improve visibility into deal-oriented demand and client engagement.
Apply data-driven and AI-enabled methods to surface high-value account targets, personalize content, and accelerate lead conversion.
Delivery & Team Leadership
Manage day-to-day execution of priority initiatives; own budgets, vendor scopes, and quality control for campaigns that support diligence, fundraising enablement, and portfolio programs.
Coach and mentor junior marketing activation staff.
Manage external agencies and specialist vendors (research, data providers, event partners) to ensure deliverables meet technical and industry standards.
Measurement & Insights
Define KPIs and measurement frameworks tied to Private Capital outcomes.
Track campaign performance and provide concise insights and recommendations to practice leadership.
Use client and market insights to refine messaging and identify new service expansion opportunities.
Experience required:
Bachelor's degree in Marketing, Business, Communications, or related field (or equivalent experience). Advanced degree or certificates in finance, private equity, or analytics are a plus.
7-10+ years' experience in B2B marketing/communications, ideally with private equity, principal investors, asset management, or financial services experience.
Familiarity with the private investment lifecycle: buy-side diligence, post-transaction value creation, carve-outs and integrations, and portfolio acceleration programs.
Demonstrated ability to translate technical consulting capabilities into market-facing propositions and repeatable go-to-market programs.
Proven stakeholder management and executive presence with experience working alongside partners, investment teams, and client executives.
Experience mentoring junior staff and coordinating cross-functional teams.
Comfortable with analytics: setting KPIs, building measurement frameworks, and reporting insights. Proficient with Microsoft Office and familiar with marketing automation, CMS, analytics platforms, CRM tools, and project tools (e.g., Monday.com). Interest/experience in AI-enabled marketing tools is desirable.
Willingness to travel as required.
Skills & competencies:
Strategic mindset: Crafts clear strategies that position the practice as a partner across the investment lifecycle.
Execution bias: Delivers technically credible, high-quality campaigns on time and on budget.
Influencing & communication: Confidently presents technical and commercial narratives to partners and clients, securing buy-in.
Coaching & delegation: Builds team capability and ensures accountability in delivering sector-specific programs.
Cross-functional collaboration: Aligns global stakeholders, including partners, BD, and product teams, to capture deal-focused opportunities.
The applicable base salary range for this role is $115,000 to $170,000.
The base pay offered will be determined on factors such as experience, skills, training, location, certifications, education, and any applicable minimum wage requirements. Decisions will be determined on a case-by-case basis. In addition to the base salary, this position may be eligible for performance-based incentives.
We are excited to offer a competitive total rewards package which includes health and welfare benefits, tuition assistance, 401K savings and other retirement programs as well as employee assistance programs.
Oliver Wyman, a business of Marsh McLennan (NYSE: MMC), is a management consulting firm combining deep industry knowledge with specialized expertise to help clients optimize their business, improve operations and accelerate performance. Marsh McLennan is a global leader in risk, strategy and people, advising clients in 130 countries across four businesses: Marsh, Guy Carpenter, Mercer and Oliver Wyman. With annual revenue of $24 billion and more than 90,000 colleagues, Marsh McLennan helps build the confidence to thrive through the power of perspective. For more information, visit oliverwyman.com, or follow on LinkedIn and X.
Marsh McLennan is committed to embracing a diverse, inclusive and flexible work environment. We aim to attract and retain the best people and embrace diversity of age background, disability, ethnic origin, family duties, gender orientation or expression, marital status, nationality, parental status, personal or social status, political affiliation, race, religion and beliefs, sex/gender, sexual orientation or expression, skin color, veteran status (including protected veterans), or any other characteristic protected by applicable law. If you have a need that requires accommodation, please let us know by contacting reasonableaccommodations@mmc.com.
Marsh McLennan is committed to hybrid work, which includes the flexibility of working remotely and the collaboration, connections and professional development benefits of working together in the office. All Marsh McLennan colleagues are expected to be in their local office or working onsite with clients at least three days per week. Office-based teams will identify at least one "anchor day" per week on which their full team will be together in person.
MMC (Marsh & McLennan Companies) is the premier global professional services firm providing advice and solutions in risk, strategy and human capital. Through our market leading brands, colleagues in more than 100 countries help clients identify, plan for and respond to critical business issues and risks.
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